There are so many beauty brands nowadays that it's sometimes hard to keep track. It's a sentiment echoed by makeup artist, entrepreneur, and general industry legend Bobbi Brown, whose clean beauty brand Jones Road was founded on the belief that the world needs better beauty products — not just more products for the purpose of filling shelves. Enter: A tightly-edited range of chic, uncomplicated products that didn't require you to be a makeup master like Brown herself.
The mogul first splashed onto the scene with her early-1990s eponymous cosmetics imprint that “revolutionized the beauty industry by glamorizing natural tones in makeup,” according to Entrepreneur. She stepped away from the brand in 2016 and later launched Jones Road with the same less-is-more ethos, this time updated for the 2020s. Another Jones Road core tenet: An extensive no-no list of ingredients that would never find their way into Jones Road products. (These include, but are not limited to: phthalates, sulfates, petrolatum, PEGs, cyclic silicones, EDTA, or BPA.)
It was no surprise (to me, at least), that Jones Road chose clean beauty destination Credo as its exclusive retail partner. Credo — an industry-leading retailer that broke the mold when it launched in 2014 — enforces a notoriously rigorous “Credo Clean Standard” that all brands have to meet in order to be stocked on its shelves. As a lifelong beauty lover, I was intrigued by the prospect of better, safer makeup, and thus embarked on a journey of testing out several of Jones Road's most popular products to see if they were worth the hype. Keep reading for my honest take on six bestsellers ranging from the Miracle Balm to its shimmery Just A Sec cream eyeshadow.
Eye Cream, $34
I don't wear eye cream every day, but Jones Road's just might become my new go-to for the summer. Eye creams can sometimes be buttery and rich, but this one is very light and has a whipped, gel-like texture. I also don't always wear under-eye concealer, but this eye cream isn't too slippery that it wouldn't cause problems under makeup. But even sans concealer, it instantly hydrates and brightens my eye area.
Just A Sec Eyeshadow, $26
This eyeshadow is capital-P pretty and was definitely one of my favorite products I tried from the brand. I got the shade Golden Peach, a shimmery, warm light gold. The texture of this cream shadow is pretty incredible. It's cushiony and soft, making it really easy to apply and blend. It's a teeny-tiny pot, but you don't need a ton of product to get impressive payoff. I also dotted my cheekbones to add a subtle highlight. I would like to think Bobbi would be proud of the artistry.