Amazon is essentially an IRL version of Ariel's treasure trove, famously detailed in her The Little Mermaid number "Part Of Your World." Only instead of a cavernous hole 1000 leagues under the sea, all that "neat" stuff is housed on digital shelves across the web. And instead of useless "whozits," "whatzits," and "thingamabobs," the best Amazon finds are a collection of secret weapon stuff that we never knew we needed and now that we have it, simply can't live without — a collection of the best things to buy on Amazon that we've come to call, the hidden gems.
Since this particular online product ocean runs deep, we decided to poll an in-the-know pool of online-shopping mermaids across the country for their absolute favorite Amazon must-haves. From fashion to tech, beauty, travel, home decor, and sex and wellness, the list ahead covers products so unique that you may be entirely surprised to find they were snagged off Amazon. Scroll on to shop our secret treasure trove of Amazon's best buys and become a part of a world filled with beauty products that are actual magic, unexpected fashion favorites, genius home gadgets, viral vibrators with thousands of reviews, and much more.
Don't forget to spread the good goods for our next round of Amazon hidden gems — we'd love to know what treasures you've tried, tested, and approved.
Submit your secret Amazon scores, here.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff—and, while we do receive commission from Amazon, all of the goods linked to on our site are independently curated by our Most Wanted shopping team editors. All product details reflect the price and availability at the time of publication.
Refillable Travel Pouch Set
How She Discovered It: "I needed travel approved toiletry containers in a pinch!"
Why It's A Hidden Gem: "Perfect size for TSA! No worries about finding a convenience store upon arrival to destinations. They are pretty compact and easily manipulated to fit in a baggie amongst many other things. I love them! Highly recommend for the traveler! I used them for shampoo, conditioner, and a body lotion."
Kitsch Refillable Travel Pouch Set, $10.80, available at Amazon.
Wash & Stain Bar
How She Discovered It: "Someone told me they swear by this Laundress stain remover bar, claiming that it removes literally everything from poop, puke, blood, and food/wine stains. I’m just trying to get rid of pit stains and ring around the collar in my day-to-day ’drobe, so I gave this bar a whirl."
Why It's A Hidden Gem: "I can attest it totally works! I mean, some of the tougher stains had to be washed twice, with more muscle, and soaked for longer but this miracle bar truly does the trick when trying to freshen up beloved threads. 10/10 recommend."
The Laundress Wash & Stain Bar, $6.18, available at Amazon.
Extendable Back Scratchers
How She Discovered It: "My mom recently hurt her back and can't reach behind her to scratch her back."
Why It's A Hidden Gem: "I sort of gave this to my mom as a gag gift, but it's actually been really useful for her. She can more easily scratch her back and even pull things towards her at the table. My kids also love using them. So fun!"
YIMICOO Extendable Back Scratcher, 6-Pack, $15.99 $9.99, available at Amazon.
6-in-1 Multitool Pen
How She Discovered It: "Browsing Amazon for stocking stuffers."
Why It's A Hidden Gem: "This thing is awesome and was a hit over the holidays. It's a pen, level, ruler, screwdriver, and iPad stylus."
CRANACH 6-In-1 Multitool Pen, $17.59 $11.88, available at Amazon.